“Intellectual property protection in an economic downturn,” John J. Cunniff, Esq.

Difficult economic times force many companies to take a hard look at their financials and determine how best to maximize the value of their assets. One resource that is often overlooked in an economic downturn is the intellectual property (IP) portfolio. Establishing and maintaining IP rights is one effective way to establish or solidify a company’s position in the marketplace; it may even become a critical move for the survival of a company. Here are some steps to maximize the value available from an IP portfolio, even in difficult economic times.