Jeanne L. Seewald
Social media has experienced tremendous growth in the past few years. Along with that growth has come a rise in the use of trademarks in social media – and its associated problems. These problems emanate from activities both inside and outside a company. Internal threats relate to activities by support staff, marketing staff, executives and others who provide social media content. External threats relate to management of trademark use and preservation of goodwill associated with products. Fortunately, there are tools available from social media sites that assist trademark owners in managing these threats.