Jeanne L. Seewald, Christopher R. Butler
A beef arose in 2022 when Vegadelphia, a plant-based food company, sued Dunkin’ and Beyond Meat claiming infringement of its federally registered trademark WHERE GREAT TASTE IS PLANT-BASED. The dispute arose when Dunkin’ used GREAT TASTE, PLANT-BASED as a slogan to advertise the Beyond Sausage breakfast sandwich that was widely available at Dunkin’ locations throughout the United States.
Hahn Loeser Partners Chris Butler and Jeanne Seewald co-authored the article “A (Plant-Based) Beef” in The Trademark Lawyer.
