Defining the “IT” when it comes to Trademarks means understanding the value of our client’s brand and where it fits in the overall competitive landscape, while identifying creative ways to protect or distinguish it. Our trademark attorneys have decades of experience advising clients ranging from multinational corporations to mid-market companies, universities, medical centers and innovative start-ups. We also understand that good value and cost predictability are an important part of any trademark strategy, be it drafting a single trademark application or managing large national and international trademark portfolios. We are adept at delivering innovative trademark services using billing models geared toward each client’s specific needs, including flat fee and portfolio pricing.


Our domestic trademark practice involves helping our clients to develop comprehensive yet cost effective strategies for protecting the goods and services under their marks. We also have extensive experience in helping clients develop a corporate identity, evaluate the strength and weaknesses of potential marks and weigh the potential risks and benefits of proceeding with a particular mark or family of marks. Identifying appropriate lists of goods and services also is an important part of our trademark practice helping clients to craft an overall protection strategy that accomplishes their business objectives without breaking the bank. 


With an extensive network of experienced trademark professionals around the world, Hahn Loeser is well positioned to take your trademark profile global as your business expands. We routinely help clients obtain protection in Canada, Mexico, South America, Europe, China, Japan and elsewhere. We are experienced in advising clients on the nuances of international conventions and treaties such as the Madrid Protocol and the European Community Trademark. We also regularly work with foreign clients wanting to bring their products to the United States, again developing cost effective, sensible strategies for protecting their marks and navigate the U.S. trademark laws and requirements.