“FTC Revises Testimonial Guidelines,” Kerry R. Green, Esq. and Robert T.S. Latta, Law Clerk

Key changes to the FTC Regulations regarding testimonial advertisements came into effect on December 1, 2009. According to one section of the revised guidelines, disclaimers displayed alongside a testimonial, such as, “results not typical,” no longer afford protection to advertisers against legal actions for misleading advertising.