A New Frontier: The NCAA & NIL (Collier County Women’s Bar Association)

Kelsey L. Smith

Hahn Loeser Attorney Kelsey L. Smith was a co-presenter of “A New Frontier: The NCAA & NIL,” during the Collier County Women’s Bar Association Judicial Appreciation Luncheon on Nov. 18 at Kensington Country Club in Naples, Florida. With Bar Association members and area judges in attendance, Smith spoke about how the NCAA now allows college athletes to earn money by using their own name, image, and likeness (“NIL”) for profit.

Smith discussed how a variety of changes under the new NIL landscape have left universities, collectives, and student-athletes with little to no guidance on what is permissible under the new framework (in addition to applicable state law) and how compliance and strategy initiatives, as to university policy, recruiting, and NIL generally, remain in flux.  Overall, they delved into how the NCAA NIL development has fundamentally changed the landscape of collegiate sports, given rise to formation of collectives to support universities in providing NIL opportunities, and otherwise created countless innovative opportunities for collegiate athletes to earn income from their NIL while engaged in college athletics without sacrificing eligibility.

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