1.5 CLE Credit Hours.
- Review the steps a franchisor may take to "evict" a holdover franchisee and resolve the situation permanently to protect the brand and minimize harm to the franchisor's customers and goodwill
- Discuss practical strategies to protect both brand and customer goodwill in the face of a holdover situation
- Examine how to balance between the competing needs of resolving the holdover and making sure customers have the intended brand experience
Erica L. Calderas
Carmen D. Caruso
Carmen D. Caruso Law Firm
Jeffrey L. Karlin
Dunkin' Brands, Inc.