Warren Goldenberg is quoted as an expert, offering his thoughts on how Equential Technologies will do with investors in its move to Cleveland. Even though the company is predicting sales of $4.5 million in 2002, it still needs $2 million in additional funding which is why the company's COO Jim Harris is moving it to Cleveland. Warren thinks the company is attractive because it is already selling products commercially, has a positive cash-flow and it has management and strategic relationships in place. He states that most early-stage capital comes from local investors, and that in a software deal the lead investor is important. He says that lead investors are crucial, but in short supply in Northeast Ohio due to the lack of investors experienced in technology deals.